[01] // The weekly newsletter
[01] // The weekly newsletter
What to do, wherever you are.
What to do, wherever you are.
What to do, wherever you are.
What to do, wherever you are.
One weekly email with the best things to do, eat and see across NYC, LA, SF, San Diego and Boston, plus the trends that hit every city. All the must-dos, none of the guesswork.
One weekly email with the best things to do, eat and see across NYC, LA, SF, San Diego and Boston, plus the trends that hit every city. All the must-dos, none of the guesswork.
Written from NYC · LA · SF · SD · Boston
Written from NYC · LA · SF · SD · Boston
Free, once a week. Unsubscribe in one click. We never sell your email.
Free, once a week. Unsubscribe in one click. We never sell your email.
Join 50K+ readers getting the weekly drop
Join 50K+ readers getting the weekly drop
[02] // What you get
Same sections, every issue
What lands in your inbox.
What lands in your inbox.
What lands in your inbox.
One national issue that makes as much sense in New York as it does in LA. Same sections, every week.
One national issue that makes as much sense in New York as it does in LA. Same sections, every week.
01
01
Every issue
The big five
The big five
The big five
One must-do from each city: NYC, LA, SF, San Diego and Boston. Read yours, then steal the rest for your next trip.
One must-do from each city: NYC, LA, SF, San Diego and Boston. Read yours, then steal the rest for your next trip.
e.g. five cities, five plans, one scroll
e.g. five cities, five plans, one scroll
02
02
Every issue
Coast to coast
Coast to coast
Coast to coast
The trend, opening or obsession showing up in every city at once, and where to try it first.
The trend, opening or obsession showing up in every city at once, and where to try it first.
e.g. the new kind of night out popping up everywhere
e.g. the new kind of night out popping up everywhere
03
03
Every issue
Worth the trip
Worth the trip
Worth the trip
One thing so good it’s worth booking a flight or a long weekend for.
One thing so good it’s worth booking a flight or a long weekend for.
e.g. the city break you’ll plan in the group chat
e.g. the city break you’ll plan in the group chat
04
04
Every issue
Group-chat fodder
Group-chat fodder
Group-chat fodder
The stuff you’ll forward the second you read it, wherever your group chat lives.
The stuff you’ll forward the second you read it, wherever your group chat lives.
e.g. the plan you’ll send before you finish reading
e.g. the plan you’ll send before you finish reading
[03] // Our cities
5 cities • follow locally on Instagram
Read nationally. Follow locally.
Read nationally. Follow locally.
Read nationally. Follow locally.
The newsletter covers all five cities every week, so it works wherever you live (and wherever you’re headed). Our local Instagram accounts go deep on each one. Tap a city to follow it.
The newsletter covers all five cities every week, so it works wherever you live (and wherever you’re headed). Our local Instagram accounts go deep on each one. Tap a city to follow it.
[04] // A sample issue
Illustrative · evergreen example
A peek inside.
A peek inside.
A peek inside.
Every issue works the same way: a must-do for each city, plus the stuff that’s happening everywhere. The plans change every week; the format doesn’t.
Every issue works the same way: a must-do for each city, plus the stuff that’s happening everywhere. The plans change every week; the format doesn’t.
Sample issue · illustrative
From
From
Must Do
Must Do
Subject
Subject
Five cities, one plan
Five cities, one plan
Hey there,
Hey there,
Here’s the week across all five cities: one must-do for each, one thing happening everywhere and the plans people are texting their friends about, wherever you are.
Here’s the week across all five cities: one must-do for each, one thing happening everywhere and the plans people are texting their friends about, wherever you are.
01 · The big five
01 · The big five
One must-do in every city
One must-do in every city
Five cities, five plans. Read yours, then steal the rest for your next trip.
Five cities, five plans. Read yours, then steal the rest for your next trip.
NYC
NYC
A rooftop movie night, with the skyline as the opening credits.
A rooftop movie night, with the skyline as the opening credits.
LA
LA
A sunset hike that ends in tacos, as every hike should.
A sunset hike that ends in tacos, as every hike should.
SF
SF
A foggy-morning bakery crawl worth setting an alarm for.
A foggy-morning bakery crawl worth setting an alarm for.
SD
SD
A beach bonfire night. Book the fire pit, bring the s’mores.
A beach bonfire night. Book the fire pit, bring the s’mores.
BOS
BOS
A harbor sail at golden hour. No boat of your own required.
A harbor sail at golden hour. No boat of your own required.
02 · Coast to coast
02 · Coast to coast
Everywhere
Everywhere
The pop-up trend landing in every city
The pop-up trend landing in every city
The same idea is showing up from Boston to San Diego. Here’s what it is, why it works and where to try it first.
The same idea is showing up from Boston to San Diego. Here’s what it is, why it works and where to try it first.
03 · Worth the trip
03 · Worth the trip
LA
LA
The beach weekend worth the flight
The beach weekend worth the flight
A pier at sunset, tacos on the sand and zero plans after 6pm. Fly in Friday; we’ve done the rest.
A pier at sunset, tacos on the sand and zero plans after 6pm. Fly in Friday; we’ve done the rest.
04
04
Group-chat fodder
BOS
BOS
The date-night idea you’ll forward before you finish reading.
The date-night idea you’ll forward before you finish reading.
That’s the week, coast to coast. See you next week.
That’s the week, coast to coast. See you next week.
[04] // Get the next one
Get next week’s issue in your inbox.
Get next week’s issue in your inbox.
One weekly email for all five cities. All the must-dos, none of the guesswork.
One weekly email for all five cities. All the must-dos, none of the guesswork.
Free, once a week. Unsubscribe in one click. We never sell your email.
Free, once a week. Unsubscribe in one click. We never sell your email.
[05] // The community
Real numbers, from our channels
You’re in good company.
You’re in good company.
You’re in good company.
Over two million people follow Must Do across five cities. The newsletter brings the best of all of them into one email, once a week.
Over two million people follow Must Do across five cities. The newsletter brings the best of all of them into one email, once a week.
2M+
2M+
2M+
2M+
Followers across 5 cities
Followers across 5 cities
50K+
50K+
50K+
50K+
Newsletter subscribers
Newsletter subscribers
5
5
5
Cities, one newsletter
Cities, one newsletter
1×
1×
1×
Email a week
Email a week
Join 50K+ readers getting the weekly drop
Join 50K+ readers getting the weekly drop
Subscribe
Subscribe
→
→
[07] // FAQ
6 questions
Questions, answered.
Questions, answered.
Questions, answered.
How often will I hear from you?
How often will I hear from you?
−
Once a week. One weekly drop with all the must-dos and none of the guesswork. No daily inbox spam.
Once a week. One weekly drop with all the must-dos and none of the guesswork. No daily inbox spam.
Is it free?
Is it free?
−
Yes. Totally free, every week.
Yes. Totally free, every week.
Which city is it for?
Which city is it for?
−
All of them. It’s one national newsletter covering New York, Los Angeles, San Francisco, San Diego and Boston, so it works wherever you live (and wherever you’re headed).
All of them. It’s one national newsletter covering New York, Los Angeles, San Francisco, San Diego and Boston, so it works wherever you live (and wherever you’re headed).
How do I unsubscribe?
How do I unsubscribe?
−
One click at the bottom of every email. No hard feelings.
One click at the bottom of every email. No hard feelings.
What do you do with my email?
What do you do with my email?
−
We use it to send you the newsletter, and that’s it. We never sell it. The details are in our Privacy Policy.
We use it to send you the newsletter, and that’s it. We never sell it. The details are in our Privacy Policy.
Can I advertise with Must Do?
Can I advertise with Must Do?
−
Yes. Must Do is part of Pretty Good Group, and partnerships across the newsletter and our five city channels go through prettygoodgroup.com.
Yes. Must Do is part of Pretty Good Group, and partnerships across the newsletter and our five city channels go through prettygoodgroup.com.
Free • Weekly • One click to leave
Worth sending to the group chat.
Worth sending to the group chat.
Worth sending to the group chat.
Worth sending to the group chat.
Get the plans before everyone else does.
Get the plans before everyone else does.
Free, once a week. Unsubscribe in one click. We never sell your email.
Free, once a week. Unsubscribe in one click. We never sell your email.
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The company behind all three. Advertise, partner or say hello.
The company behind all three. Advertise, partner or say hello.
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One weekly email with the best things to do, eat and see across NYC, LA, SF, San Diego and Boston. All the must-dos, none of the guesswork.
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