What’s Inside · A free weekly newsletter

What lands in your inbox.

One national issue that makes as much sense in New York as it does in LA. Same sections, every week.

01Every issue

The big five

One must-do from each city: NYC, LA, SF, San Diego and Boston. Read yours, then steal the rest for your next trip.

e.g. five cities, five plans, one scroll
02Every issue

Coast to coast

The trend, opening or obsession showing up in every city at once, and where to try it first.

e.g. the new kind of night out popping up everywhere
03Every issue

Worth the trip

One thing so good it’s worth booking a flight or a long weekend for.

e.g. the city break you’ll plan in the group chat
04Every issue

Group-chat talk

The stuff you’ll forward the second you read it, wherever your group chat lives.

e.g. the plan you’ll send before you finish reading
Our cities

Read nationally. Follow locally.

The newsletter covers all five cities every week. Our local Instagram accounts go deep on each one.

NYC
New York
@mustdonyc
LA
Los Angeles
@mustdolosangeles
SF
San Francisco
@mustdosf
SD
San Diego
@mustdosd
BOS
Boston
@mustdoboston
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A sample issue

A peek inside.

This is the shape of every issue of Must Do. The stories change every week; the format doesn’t.

FromMust Do
SubjectFive cities, one very good Saturday

Hey there, here’s everything worth doing this week across NYC, LA, SF, San Diego and Boston. Pick yours, steal the rest.

01 · The big five

Rooftop movie, sunset tacos, bakery crawl, bonfire, harbor sail

One plan per city, each one tested and worth leaving the couch for.

02 · Coast to coast

The pop-up that’s suddenly everywhere

What it is, why every city has one and where to try it first.

03 · Worth the trip

A beach weekend worth the flight

Where to stay, what to book and when to go.

04 · Group-chat talk

The plan you’ll send before you finish reading

Copy, paste, send. You’re welcome.

That’s the week. Go make plans.

Worth sending to the group chat.

Get the plans before everyone else does.

Free, once a week. Unsubscribe in one click. We never sell your email.

Questions, answered.

How often will I hear from you?

Once a week. One weekly drop with all the must-dos and none of the guesswork. No daily inbox spam.

Is it free?

Yes. Totally free, every week.

Which city is it for?

All of them. It’s one national newsletter covering New York, Los Angeles, San Francisco, San Diego and Boston, so it works wherever you live (and wherever you’re headed).

How do I unsubscribe?

One click at the bottom of every email. No hard feelings.

What do you do with my email?

We use it to send you the newsletter, and that’s it. We never sell it.